Tips on Real Estate Cold Calling

Thursday, January 5, 2012 by Frank Rumbauskas

Cold calling for real estate has certainly become a challenge given the state of the market. Therefore it’s imperative that you are able to differentiate yourself from other realtors when making cold calls, so here are some real estate cold calling tips.

The main challenge right now is lending – I hear from both friends and realtors, on a regular basis, that they received multiple offers on their house but the prospective buyer could not get a loan.

The second big challenge is someone who wants to relocate and buy a house in the new city, but cannot sell their existing house, usually because of the lending problem I’ve just described.

As a result, before you even begin cold calling for real estate, here are a couple of cold calling tips:

First, I strongly suggest that you find a top-notch mortgage broker – someone with connections, experience, and the ability to get loans approved in the current, tight lending market – and team up with that person before you begin prospecting for listings.

And here is what your value proposition will be: You are a top realtor who is not only able to sell the house, but on top of that, you can help the buyer get a mortgage, and can help your client get a loan for their next house!

This alone will give you the edge in cold calling for listings.

Here’s another cold calling tip to keep in mind:  When the recent housing bubble started, a lot of amateurs jumped into real estate looking to get rich quick. As soon as the bubble popped, those amateurs were out of a job and out of real estate. So, when you’re making your cold calls, be sure to point out that you’re a true professional who survived the housing crash. Just be sure to do with with humility and a high level of professionalism, otherwise you’ll come across as arrogant or a braggart.

In summary, keep these simple tips in mind. Partner up with a lending go-getter and craft your sales pitch in a way that will give the prospective client confidence that you are a true professional. Do this, and your cold calling results will improve dramatically!

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