Cold Calling During The Holiday Season

Tuesday, December 20, 2011 by Frank Rumbauskas

Cold calling during the busy Christmas holiday season, followed by New Year’s, is a challenge for all salespeople.

If you’re in B2B sales, you  know that many decision makers and business owners cannot be cold called because they’re traveling or out of the office shopping and making holiday preparations.

And if you’re in B2C sales, you know that consumers are spending just about all of their free time shopping, getting ready, or even traveling – so good luck cold calling them!

However, there are some good sales tips you can use to get new leads and new sales during the holiday season.

If you’re in B2B sales, remember that many business departments need to spend money in order to get the same budget next year. So in your cold call pitch, you’ll want to keep this in mind.

Also, in B2B sales, keep in mind that when cold calling B2B prospects, many are looking for year-end tax incentives. So if you’re selling something that’s a tax deduction to a business – and just about everything is – point out that if they buy now they will get the advantage on this year’s tax return.

As for cold calling in B2C sales during the holidays, that can be tricker, but you can still pull it off. Consumers are also squeezed by the tax man, so if you’re in a sales profession that offers tax advantages – real estate, financial services, insurance, and others – remind people that tax time is going to come up real fast and they’d better buy today if they want to get the savings on this year’s tax return.

In summary, cold calling during the holidays can be a challenge, but that doesn’t mean you have to count yourself out. And besides, a lot of your competition is out shopping and taking vacation too so beat them while you can!

Tagged:     Posted in category: Cold Calling