Cold Calling Scripts for Sales

Wednesday, February 1, 2012 by Frank Rumbauskas

Cold calling scripts are the preferred method of making cold calls in a way that is consistent and reliable; however, there are a lot of pitfalls to watch out for when writing cold calling scripts. It’s easy to fall into any of these traps, because, unfortunately, they’re commonly taught by the majority of sales training programs along with most sales books, tapes, and seminars.

Keep these rules in mind when creating your call scripts and you’ll avoid a lot of problems, and will really increase your sales numbers at the same time:

1. Scripts are a guideline and nothing more. Remember that a cold calling script should never be read word-for-word. If you do that, you won’t come across as a real person, and the prospect on the other end of the call will feel like they’re listening to a pre-recorded telemarketing message. So when you write your script, or modify one that’s been provided to you by your sales manager, think of it as a road map to get through the call effectively and not something to be literally read to the prospect.

2. Write your script as an outline. If you’re writing a cold calling script from scratch, write it in an outline format; in other words, instead of writing out what you’ll say word for word, make a list of large bullet-points for the various phases of the call: Introduction, fact-finding, and closing, for example. Then, under each major bullet-point, make a sub list of smaller bullet-points to map out each phase of the call. If you do it this way, you’ll find that your calls feel much more natural, and that your script will be a lot easier to navigate.

3. Build objection handling into your script. Remember that most people don’t like to be cold called, so when you do it to them, you’re going to get resistance in the form of sales objections. A great way to do this is to create a graphical script, in mind map format, with “Yes/No” or “If/Then” points throughout. So if the prospect says “Yes” at one point, then you move on to the next appropriate section, and if they say “No” then you move on to the comeback for that specific objection, and so on.

4. Remember that scripts are temporary. A cold calling script is a temporary crutch, or a set of training wheels, to be used only temporarily, until you know it by heart, and, even better, it’s become conversational for you. That’s when the big results will come – when you can make cold calls and really engage the prospect in conversation, but while also covering all of the major and minor bullet-points in your call framework.

Cold calling is on the way out now that we’re firmly in the Information Age, but if you must cold call, or if your boss requires it, then using effective cold calling scripts – and using them properly – will really increase your results. These simple steps will put you miles ahead of your competition in getting and closing more sales!

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Guidelines In Making Cold Calls

Monday, January 23, 2012 by Frank Rumbauskas

Businesses today still adopt the conventional approach of offering their products or services via cold calling, despite the popularity of the use of technology for their awareness and promotional programs. Advertisements in websites and forums may be effective but these are not direct campaigns. Telemarketing is still being used to communicate to households the availability of a particular product or service. These, more often than not, are done with cold calls that may be based on a list that is made available for free or with a fee. The bottom line is that while most salespeople are still cold calling, few really know how to cold call.

If you are starting in the telemarketing career, you have to be guided by some effective strategies to make the most out of every cold call that you will make. Having a set of tips and guidelines will dramatically improve your sales results, so here are some tips on how to cold call:

1. Use a script.

One of the mistakes of a starting telemarketer is to think that cold calls can be handled even without a script. This is true especially if an experience is already earned for a week or two. This may be fine for normal responses. However, there are cases when you have to refer to a script when potential clients start to ask questions. Some people can be very scrutinizing that even the background of the company will be asked. With a script and a frequently asked questions guide, it will be easy to handle such situations, knowing that the information is available anytime. When you are just starting with making cold calls, a script should be a tool that should be within your reach.

2. Create a conversation.

Some starting telemarketers sound like machines playing a prepared script. When this is the case, it is most likely for the caller to experience rejection because the cold call is also delivered by a cold person. It is important to create a warm and friendly conversation. You have to listen to what the other person says. You also need to respond based on what he or she says. This means that the conversation can be free-flowing but it should still be directed back to the call objective when it goes way out of the topic.

3. Do not be affected by negative responses.

When making cold calls, you have to be prepared for rejection because people, generally, do not want to be disturbed in what they are doing. An uninvited call is never welcome unless the caller offers an answer to a current need. When you experience calling somebody who is emotional and one who utters unpleasant words, you only have to consider that the reaction is not to you as a person but to the situation. You should not be affected by the negative emotion expressed by the person at the other end of the line. You can end the call with a pleasant and friendly tone still and proceed with the next call.

It takes experience and ability to handle conversations to make cold calls effective. You should not be disappointed when results are not what you expect. In the long run, you will master the skill and you will start reaping positive outcomes.

Tagged: betting, business, caller, caller id, calls, cold calling, cold calling tips, cold calls, colds, direct marketing, generate leads, guidelines, making, marketing, national do not call registry, necessarily, particular product, required, script, solids, telemarketing     Posted in category: Cold Calling     Comments: Comments Off

Making a Cold Call with Positive Results

Thursday, January 19, 2012 by Frank Rumbauskas

I’m definitely no fan of making cold calls, but some people don’t have a choice – their bosses make them do it, and more and more people are asking me for advice on how to make the most of it. The problems arise from the fact that almost no one is properly taught how to cold call. So, if you absolutely, positively have to make cold calls, here are some suggestions:

Technology has made it possible to create and implement promotional and sales campaigns more easily. The use of email marketing and text messaging, and many other methods, are now being used in addition to traditional telemarketing, or telephone cold calling, not to mention the methods I teach in my programs. However, even with the new methodologies today, many businesses still prefer to conduct the conventional telemarketing approach by making cold calls. And if you happen to work for one of them, you’re stuck – you have to do it, at least until you find a different job.

Going in, remember that a cold call may or may not be welcome depending on the level of necessity for the product or service offered, and that your success percentage will be lower than any other sales prospecting method. However, with a good list, coupled with well-written cold calling scripts, it is certainly possible to make sales out of an unexpected call.

Below are some pointers to consider when making a cold call:

1. Speak with a friendly tone.

When a caller sounds friendly, especially when the name of the person at the other end is mentioned, the call can be welcome and the recipient may be interested in hearing what you have to say. It is important not to assert and push the product or service strongly, especially if you sense that there is no need for such. Make the call short and end it with a thankful voice.

2. Listen well.

Potential clients may have questions that need to be answered before they express interest (although the asking of questions in the first place is a strong indicator of buying interest). It is important to listen to the needs of the potential client and offer a service or product that is appropriate for the need. When the person starts to talk and gives details about his or her circumstances, it is an indicator of openness and the possibility of having a good lead. In case the need is not immediate, you can set another time to call back to follow up and remind him or her about what you are offering. This may just be a sale that is waiting in the future. Enter it into your calendar or CRM software to call back in the future, or make an indirect contact via email or LinkedIn.

3. Create a conversation.

Never sound like a robot, especially when you are guided by a cold calling script. A cold call, even if there is a script to follow, should sound natural. Your reaction and response should be appropriate to the replies of the person you are talking to. It is important to establish a good “relationship” even in a cold call.

4. Stay within the framework of the script.

Creating a conversation is important, but you should still be guided by the script. When unnecessary information or conversation starts to build, it will be good to redirect it to the purpose of the call. This can save you from time and can reinforce the reason for the call.

On the other hand, remember that your script is just a framework. An outline to be followed, not a speech to be read verbatim. If you read directly from a script without making it conversational, you’re going to sound like a robot, and people won’t buy from you.

When you make a cold call, you have to be ready with different responses. You always have to understand that negative reactions are made because of the situation of calling somebody without prior notice. It is not about you or your personality. Rejection will always be a part of telemarketing. This should never affect you negatively. You have to remember that the result of a previous cold call can cascade to the next one. Hence, maintaining a good attitude and a positive outlook will help in the succeeding calls that you will make. When all of these tips on how to cold call are applied, you can get positive results in the long run without being affected by the resentments that you will experience.

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Cold Calling Tips for Beginners

Sunday, January 15, 2012 by Frank Rumbauskas

Businesses have different ways of promoting their products and services. With technology around, the choices have become varied. Email marketing, text messaging, the internet, and traditional advertising are some of the choices to reach out to a specific target market. However, despite the many choices that can be adopted today, cold calling seems to still be considered as an effective strategy to influence people to use a product or avail of a service offered through a phone call. Although there are instances of rejection when making cold calls, generally, there are still good outcomes in making cold calls even in this era of information technology. Hence, because of its sustained use by most businesses today, cold calling can still result in good sales conversion. Below are some cold calling tips to apply if you are a beginner in your sales career.

1.Make the call conversational. Introduce yourself. Go beyond the script when necessary.

A call that is cold is never welcome. However, when a salesperson presents himself well through the tone of his voice and the respect in his statements, the mood and acceptance of the person at the other end can change. By using the right words, and the right responses to a person’s statements, a good conversation can be created out of a cold call. If you will stick to a particular script, instead of making the call a natural conversation, the likelihood of getting the interest of people is very low. Naturally, people do not want to speak to humans who speak like robots.

2. Listen and respond.

One of the cold calling tips that you will hear from the experts in the field is to listen to what the person at the other end says. Be sensitive and know when to persuade and when not to. You should be able to sense if there is a way to promote the product or service or if it is not needed at the time you called. When you listen, you will avoid getting frustrated by the rejections, not to mention the ire of the people who never want to receive cold calls.

3. Do not hard sell.

It is important to present your product or service once you sense an interest at the other end of the line. However, once you have relayed the message, and if the response is negative, you should know when to stop persuading and making a case to convince the potential client that the product or service can solve a current problem or concern. Hard selling can be irritating. This is something that you should never do.

4. Control your emotions.

Most cold calling tips talk about the manner in which the script should be relayed. Not many of these talk about controlling your emotions when you encounter rejection and ire from the person on the other end of the line. Some of them may even utter insulting statements that can trigger negative emotions on your part. When this happens, you only have to consider that they may just be reacting to the situation of being disturbed by the call. It is not about you or your personality. This can be a normal reaction from people who may be busy or may have some concerns at the time of the call. And some people just won’t buy from a cold call no matter what you do.

With the above cold calling tips, you will be better guided on how to conduct yourself when you make that cold call to set an appointment, sell a product, or offer a service.

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Writing Effective Cold Calling Scripts

Thursday, January 12, 2012 by Frank Rumbauskas

If you have been making calls selling a product or a service, or you are just arranging for an appointment for estimates, you know that at first you will have to use cold calling scripts to guide you in the process. For the beginners, a script will be helpful to achieve the goal of relaying the right information and asking the right questions during the call. However, in most cases, the script makes the caller appear like a robot who just utters whatever is written on the script. This, in effect, is what makes recipients resent the offer. In other cases, a well-written script can initiate a good conversation that can encourage interest in the product or service. It will just serve as a guide to make sure that the flow of conversation will be controlled and will be directed toward the objective set for telemarketing.

Writing cold calling scripts is straightforward. You can apply the following rules and guidelines in writing one to get the best results for selling a product or service.

1. Include an introduction of the caller and the company he is representing.

It is important for the person you are calling to know who is talking at the other end. Mention your name and your company before going to the body of the script. You also have to call the other person by his or her name, preferably through a more formal address like Mr. Smith or Ms. Robinson. This communicates respect for the person. If the call starts with a good tone and the appropriate respect, it can be welcome and people might show interest in what you will say.

However, while showing respect for the prospect, you also have to avoid sounding a bit too formal, since that will be a red flag that this is a sales call. So use the formal Mr. or Mrs., but do it in a way that your conversation has a certain lightness about it and doesn’t make the recipient of your call feel uncomfortable.

2. Cold calling scripts should be brief and concise.

A general introduction of the product or service may be necessary. Either the script will contain a short statement of the offer or it can start with an inquiry if there is an interest in what needs to be offered. Too much information can mean getting more time from the person you are calling. This can discourage the person at the other end to listen. Hence, instead of closing a deal or getting a prospect, the call can be rejected.

When writing your call script, it’s tempting to use the typical sales talk of a “value proposition” or an “elevator speech.” But watch out when you do this – these types of “canned” sound bites can easily put a prospect into sales resistance mode, and your call and your script will fail. Know what you’re going to say and have it written out – it is a cold calling script, after all – but keep it conversational and real.

3. Get complete information.

Effective cold calling scripts should include information gathering. If the script is for setting an appointment, the exact date and time should be asked to make sure that the details are completely understood. Also, it is important to verify the correctness of the information to avoid confusion or misunderstanding.

If you set an appointment and have to call back beforehand because you don’t have the full address, or the suite number, or the correct time, you’re going to look unprofessional, so when putting your script on paper, include questions to be asked after the appointment is set. Many salespeople assume the cold call is over when the prospect agrees to meet with you, but in reality that’s where the real selling is just beginning.

4. End cold calling scripts with courtesy and respect.

Regardless of the result of a cold call, it is important to show telephone courtesy to the person being called. A sense of gratitude for receiving the call and listening to what the caller has to say are enough reasons to thank the person at the other end. This courtesy will reflect the level of customer service that the company gives to its potential and existing clients.

It’s inevitable that some people are going to be rude to you. That’s just the reality of cold calling nowadays – it isn’t the best way to reach prospects, and many will be upset by it. But if you have to make cold calls, be polite, even in rejection. The person who is yelling at you now may want to buy from you in the future, and if you respond to their rudeness with anything other than courtesy, respect, and politeness, you’ll lose any chance to make the sale down the road.

When cold calling scripts follow the simple guidelines above and when the telemarketer is able to create a conversation when the call is made, there is a high likelihood of getting positive results from the call.

Tagged: call capture, call scripts, caller, calls, challenge, cold call scripts, cold calling, cold calling scripts, effective cold calling, lot, make call, pain, sales call, script, square dance, telemarketing, telephony, writing     Posted in category: Cold Calling Scripts     Comments: 1 Comment

Tips on Real Estate Cold Calling

Thursday, January 5, 2012 by Frank Rumbauskas

Cold calling for real estate has certainly become a challenge given the state of the market. Therefore it’s imperative that you are able to differentiate yourself from other realtors when making cold calls, so here are some real estate cold calling tips.

The main challenge right now is lending – I hear from both friends and realtors, on a regular basis, that they received multiple offers on their house but the prospective buyer could not get a loan.

The second big challenge is someone who wants to relocate and buy a house in the new city, but cannot sell their existing house, usually because of the lending problem I’ve just described.

As a result, before you even begin cold calling for real estate, here are a couple of cold calling tips:

First, I strongly suggest that you find a top-notch mortgage broker – someone with connections, experience, and the ability to get loans approved in the current, tight lending market – and team up with that person before you begin prospecting for listings.

And here is what your value proposition will be: You are a top realtor who is not only able to sell the house, but on top of that, you can help the buyer get a mortgage, and can help your client get a loan for their next house!

This alone will give you the edge in cold calling for listings.

Here’s another cold calling tip to keep in mind:  When the recent housing bubble started, a lot of amateurs jumped into real estate looking to get rich quick. As soon as the bubble popped, those amateurs were out of a job and out of real estate. So, when you’re making your cold calls, be sure to point out that you’re a true professional who survived the housing crash. Just be sure to do with with humility and a high level of professionalism, otherwise you’ll come across as arrogant or a braggart.

In summary, keep these simple tips in mind. Partner up with a lending go-getter and craft your sales pitch in a way that will give the prospective client confidence that you are a true professional. Do this, and your cold calling results will improve dramatically!

Tagged: cold calling, cold calling for listings, cold calling tips, cold calls, crashed, financial economics, how to get listings, interest rates, listings, mortgage, mortgage broker, real estate, real estate broker, real estate bubble, real estate cold calling, real estate listings, real estate look, supercharge, tips, tips on     Posted in category: Real Estate Cold Calling     Comments: Comments Off

How to Cold Call In 2012

Tuesday, January 3, 2012 by Frank Rumbauskas

Cold calling has changed a lot over the years, and as time goes on, it continues to change, so I decided to write this article on how to cold call in 2012 now that the New Year is upon us.

Years ago, cold calling was the preferred method of lead generation. Thousands of salespeople would go out, hit the street, go door to door whether it was business-to-business or business-to-consumer sales, and made cold calls.

Back in those days, the prospective customer would invite you in for a cup of coffee, sit down, and appreciatively listen to what you had to say. If you cold called an office, you would have an opportunity to explain why the prospect should buy from you. And in door-to-door sales to consumers – think of the old-fashioned vacuum and encyclopedia salesman who used to go door-to-door – you’d have a chance to show off and demonstrate your product, and have a good shot at making a sale.

As time went on, the difficulty of cold prospecting went up. Prospects became more resistant to it, and salespeople had to come up with new and clever approaches to making cold calls.

Now that we’re in 2012, it’s important to consider the various challenges that you will encounter while making cold calls, and make sure you’re prepared to meet them:

1. Cold calling is frequently not tolerated by prospects. Nowadays, prospects may refuse to take cold calls altogether. In fact a recent university study concluded that 80% of business decision makers absolutely will not take cold calls and will never buy as the result of cold calling. This means that salespeople need to consider new and innovative ways to prospect for leads.

2. Cold call selling is becoming illegal in some jurisdictions. Particularly in the UK and other European countries, many regions are banning cold calling altogether and anyone who gets caught doing it will face jail time. In the US, a surprising number of cities and states require a telemarketing license to make cold calls on the phone, something few salespeople are even aware of, putting them in legal jeopardy.

3. Cold calling presents many time management challenges. Since cold calling is particularly time consuming, it forces salespeople to manage their time to an extreme degree, and in many cases it becomes impossible to find enough hours in the day to get everything done that you need to get done, and have enough time leftover to prospect for new leads.

4. Leads generated from cold calls have the lowest closing rate of all leads. This is known to all salespeople: Leads from trusted referral sources are best – they’re practically sold before you even meet with them – while leads from cold calling can be difficult to impossible to close because they’re not fully qualified in the first place.

5. Cold Calling is something that few, if any, salespeople enjoy, and as a result they cannot do it well. Napoleon Hill’s principles of success include the cold hard fact that no one can ever be truly successful at work they do not enjoy, while on the other hand, it’s practically impossible to fail at work that you love. Salespeople who want to enjoy huge success need to engage in sales prospecting methods that they enjoy. Some salespeople are master networkers and do well at networking events, others are great at getting referrals, while still others can effectively use social media like LinkedIn to get leads; however, it’s practically unheard of to find a salesperson who has found tremendous success by cold calling.

I personally went through many disturbing experiences while learning how to cold call, experiences that destroyed my motivation and really inhibited my ability to make sales. I’ve had people curse at me, I’ve had doors slammed in my face, I’ve been threatened with violence, and so much more.

Once I even had the police called because I was cold calling in a building with a “no soliciting” sign, and the only reason I avoided arrest and jail was because a friend’s father happened to be a cop on that city’s police force.

Considering all this, is cold calling really worth the hassle and risk? Especially when it’s neither tolerated nor effective nowadays in 2012?

If you want to become a hugely successful salesperson, the solution isn’t to make more cold calls. The solution is to use cutting-edge, Information Age ways to connect with new prospects like the Internet, social media, and good old-fashioned referrals and networking, whether that networking takes place in cyberspace or at a happy hour business mixer.

Make a New Year’s resolution to cut out cold calling and replace it with effective sales techniques, never cold call again, and watch your results explode!

Tagged: 2012, business, closing, cold calling, difficult, direct marketing, door to door, doors, doors sale, ineffective, lead generation, leads, marketing, personal selling, police call, prospecting, sales, salespeople, selling techniques, telemarketing     Posted in category: Cold Calling     Comments: Comments Off

Happy New Year, Everyone!

Tuesday, January 3, 2012 by Frank Rumbauskas

Just a brief post, now that it’s the first day of the New Year, to say happy new year to everyone! Here’s to your success, whether you’re cold calling or not cold calling, in 2012!

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Tips for Insurance Cold Calling

Tuesday, December 20, 2011 by Frank Rumbauskas

Insurance cold calling presents unique challenges. Much of this is because life insurance is something that must be sold. Few people ever willingly want to buy life insurance, because it’s not “fun” – it’s just another monthly expense for people.

As a result, it can be one of the more challenging things to sell, especially in the process of sales prospecting, so here are some life insurance cold calling tips:

There are some good lead sources for insurance cold calling:

1. Marriage announcements in your local paper
2. Birth announcements in your community
3. Job promotion announcements in the Business Journal
4. New business mergers or IPOs

Approach each of these types of leads differently when cold calling for insurance.

My first cold calling tip relates to the first category. A newlywed will be receptive to protecting his or her spouse if the worst happens, giving that person the means to pay for the house and cars and much more.

The second category is easier to sell to, because everyone naturally loves their new baby more than anything in the world. So talk about protecting that little child so it can live comfortably, and eat well, and have a college education paid for if the unthinkable happens.

The third category is usually a successful, professional type of person who is advancing rapidly in career and will want to think about building a solid foundation for the future, which of course must include life insurance.

Finally, remember that big business deals usually cannot take place without key person life insurance, so remember that when cold calling for big life insurance policies. Of all insurance cold calling tips, this is the one that is probably most overlooked when the typical new, rookie agent is instructed to make the usual list of 100 people you know and then try to call all of them to sell a policy.

Of course we all know that insurance companies do this because they know that life insurance sales has a high turnover rate, so they want you to get as many applications and policies as possible in a short time in order to make sure that you are a profitable hire for them in the event that you quit. However, this is a very short-sighted strategy for the agent, who need to be looking at a bigger picture, and especially at key-person life insurance because that’s where the big money is.

Use these simple tips to enjoy more success with insurance cold calling!

Tagged: birth announcements, buy life insurance, calls, cold call insurance, cold calling, cold calling tips, economics, finance, financial economics, for life, independent insurance agent, insurance, insurance cold calling, insurance companies, insurance leads, life insurance, life insurance leads, social issues, targeted prospect, tips, types of insurance     Posted in category: Insurance Cold Calling     Comments: Comments Off

Thoughts on Cold Calling Scripts

Tuesday, December 20, 2011 by Frank Rumbauskas

Cold calling scripts generate a lot of controversy, with some people saying they don’t work at all because you sound robotic, others saying they’re a crutch only to be used until you get good at cold calling, and some people swearing by them.

My opinion is if you have to use cold calling scripts, use them only when beginning, until you know your pitch and get good at comebacks to prospects’ objections.

Once you get the hang of it, cold calling scripts won’t be needed anymore, and then you’ll be on your own.

Eventually you’ll get so good you won’t even have to bother with cold calling anymore and will start getting tons of referrals, and you can learn new and better ways to get leads without cold calling!

Having said all that, there are ways to use cold calling scripts in such a way that they actually make some sense. Keep in mind, throughout this article, that when writing them, you need to always remember that they are a tool, and nothing more; furthermore, they are only a temporary tool, until you can be conversational on your own without the aid of a call script.

The first thing to remember is that you are a person, and you’re calling people on the phone. Unless you’re talking to one of those automated voice response systems, there’s no use in sounding like you’re obviously reading from a script! So as you write, keep this in mind, and after your script is complete, you need to record it and play back the recording. If you can’t stand the way you sound, or you obviously don’t sound like yourself, you need to work on your script and practice it until it’s more natural.

Another good point to keep in mind when writing cold calling scripts is that there is no such thing as “one size fits all.” You’re going to run into different personality types, and many different types of sales objections. Some people will just hang up and there’s nothing you can do about it, but others are going to have price questions, or tell you’re they’re happy with their current provider, or that they’d love to set an appointment but have no time… you get the idea.

As a result, if you follow your scripts to the letter, your prospects will feel like they’re talking to a wall and will never want to buy from you. If you want to make sales, you need to be able to have quick comebacks to common objections. And there’s no way to predict them to the point where you can build them into cold calling scripts.

In summary, remember that cold calling scripts are an outline and nothing more. They’re like the Power Point slides that public speaker use. They don’t read from the slides, but rather use them as a guideline to remember what to talk about in each part of the sales presentation. Do the same with your cold calling scripts and they’ll be far more effective for you.

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Cold Calling During The Holiday Season

Tuesday, December 20, 2011 by Frank Rumbauskas

Cold calling during the busy Christmas holiday season, followed by New Year’s, is a challenge for all salespeople.

If you’re in B2B sales, you  know that many decision makers and business owners cannot be cold called because they’re traveling or out of the office shopping and making holiday preparations.

And if you’re in B2C sales, you know that consumers are spending just about all of their free time shopping, getting ready, or even traveling – so good luck cold calling them!

However, there are some good sales tips you can use to get new leads and new sales during the holiday season.

If you’re in B2B sales, remember that many business departments need to spend money in order to get the same budget next year. So in your cold call pitch, you’ll want to keep this in mind.

Also, in B2B sales, keep in mind that when cold calling B2B prospects, many are looking for year-end tax incentives. So if you’re selling something that’s a tax deduction to a business – and just about everything is – point out that if they buy now they will get the advantage on this year’s tax return.

As for cold calling in B2C sales during the holidays, that can be tricker, but you can still pull it off. Consumers are also squeezed by the tax man, so if you’re in a sales profession that offers tax advantages – real estate, financial services, insurance, and others – remind people that tax time is going to come up real fast and they’d better buy today if they want to get the savings on this year’s tax return.

In summary, cold calling during the holidays can be a challenge, but that doesn’t mean you have to count yourself out. And besides, a lot of your competition is out shopping and taking vacation too so beat them while you can!

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