“You Can’t Get A Little Bit Pregnant.”

“You can’t get a little bit pregnant, son.”

Yeah yeah, I know, another quote from the movie Wall Street, but what can I say, I hadn’t seen it in years until this past week and it’s one of my all-time favorites!

That line stands out in my mind specifically because of a conversation I had today about the fact that NEW isn’t necessarily BETTER.

Here’s the problem:

In the last couple of years there’s been a lot of talk online and in discussion forums about “A new way to cold call” or “Cold Calling 2.0″ or what have you.

And when I hear any suggestion that there is a “different” or “new” way to make a cold call, I can’t get past the fact that cold calling is still cold calling.

Just like you can’t get a little bit pregnant.

You either sell out or you don’t. There’s no middle ground about it.

All experienced marketers and salespeople know that the word “new” sells. But new doesn’t always mean better.

The “new” Mustang that came out in the 1970s, the Mustang II, was new but certainly wasn’t better. In fact, it was a Ford Pinto with a Mustang badge on it.
It was a flop.

“New” Coke also flopped. Sure, it was “new” but people didn’t like it. They chose original Coke and the new version went away.

This is the same phenomenon that’s going on with these “new” ways of cold calling. Guess what – cold calling is cold calling whether you call it new, old, or otherwise.

Here’s some third-grade math to demonstrate:

Cold calling generally doesn’t work and most salespeople who make 50 cold calls will get 0 sales out of it. So:

50 x 0 = 0

The “new” way of cold calling is still cold calling, no matter what you call it. So, it also generates this result:

50 x 0 = 0

As I’ve said many times, the answer to improving in sales isn’t to increase your activity. It’s to change your activity to something that works.

A “new” way of cold calling isn’t a change at all. It’s a sneaky way to trick you into thinking you’re doing something different, when in reality you’re just doing more of the same. (And to make matters worse, some of these techniques are downright unethical.)

So here’s an idea:

Instead of increasing your activity with cold calling, or looking for “new” ways to cold call, try eliminating cold calling altogether and change your activity to something that works!

And what’s proven to work is a systematic, tested, real-world-proven system of lead-generation strategies and techniques that bring hot, qualified leads to you
without you having to make even one single cold call.

I’ll send you this system, on me for 30 days, and you have all that time to implement it and try it out. When you see the results you’re getting I’m sure
you’ll want to keep it – nearly everyone does – but if you don’t like it for any reason, send it back and you’ll never be billed and will never hear from me again.

Do it right now -

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success!
Frank Rumbauskas

PS: People wonder how I can take all the risk and send my system out to people on the ‘honor system’ without going out of business. The answer is simple: The
system works so well, and generates so many leads, that most people are HAPPY to pay for it 30 days later!

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php