Mainstream vs. “Underground” Selling (the truth)

As someone who obviously uses the Internet as a top method of marketing my business, I naturally subscribe to many email newsletters on the subject.

What’s interesting, though, is that the best advice doesn’t always come from the most expected sources.

Here’s what I mean:

Some of the people I subscribe to are “underground” types. They’ve usually started out as self-made entrepreneurs and built businesses from the ground up, with little or no capital, just as I have.

And I find that their advice is always the best of all. It’s usually chock full of tidbits, strategies, and tricks that really work when it comes to making a business successful.

At the same time, I also receive email newsletters from the more “establishment” or “respected” sources – the ones that big business and corporate America subscribe to.

The content they send out is pretty much what you’d expect “B2B Email Marketing Trends” or “Social Media Marketing Insights for 2012″ … you get the idea.

And you know what?

It’s all rubbish!

It’s clear from reading that stuff that it exists for, or serves, only two purposes:

1. Sitting around all day and analyzing this junk is a common excuse for a corporate middle manager, who has no real function, to justify his or her job.

2. The publishers of this content know this, so they continue to pump out this kind of useless content, that really explains nothing, at super-inflated prices, knowing that corporate types will continue to go on buying it. Most of it is written by analytical propeller-head types who have zero real-world experience in sales or marketing.

By now you’re probably asking, “What does this have to do with selling?”

Fine – I’ll tell you:

If you’re like most salespeople, your own employer is probably buried in this stuff and thinks it’s great. The end result is that they become totally detached from what works in the real world.

This is painfully obvious when you have to deal with a manager who supports cold calling, or worse, orders you to do it. They’ve been out of the field for so long – or have no real sales experience in the first place – that they really believe cold calling is going to work in this day and age. (Hint: It doesn’t.)

Let’s take it a step further, and I’ll let you in on a dirty little secret that most of my peers in the sales training world don’t want you to know:

The sales training business takes advantage of the fact that most sales management is totally out of touch with reality now in 2012. They all secretly know that cold calling doesn’t work, but they’re not about to say it out loud.

Why?

Because the out-of-touch management, when choosing sales trainers to bring in to train their sales forces, will always go with a cheerleader type who does nothing other than come in and tell everyone to “make more calls!”

And here’s another secret: After the trainer does his thing, and the sales results don’t go up at all, and the management calls to activate the money-back guarantee from the training company, they always pull the same stunt:

“Your sales reps didn’t do the activity numbers we told them to do. They didn’t make enough cold calls. And so we don’t owe you a refund.”

Sound familiar? How many times have you had to hear an out-of-touch manager telling you that you didn’t make enough calls last month? As if calling more people totally at random, who are not at all targeted prospects, will actually accomplish anything?

My point in all of this is that what you see touted as “mainstream” or the current “business trend” is usually way off the mark. WAY off.

And the antiquated notion of cold calling is one of the worst offenders.

There are far, far too many better ways to get leads and make sales than by cold calling. It really has the lowest return on time and effort, not to mention the fact that it takes up a HUGE amount of time in the first place.

If you’re sick & tired of the cold calling grind, my Never Cold Call Again system will show you the way out – dozens of effective lead-generation tactics & techniques that will bring you an endless supply of hot, qualified leads! And remember, you get to “try it before you buy it” for a full 30 days so grab your copy now:

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

Hopefully your New Year is off to a great start – make it even better by ridding your life of cold calling once and for all!

To your success!
Frank Rumbauskas