It’s a new month, and time for a new start!

The start of a new month is a great time to take a step back, assess your results, and make corrections. If you made your numbers last month, congratulations! Now is the time to set the bar higher for yourself, and reach for even loftier goals.

And if you didn’t hit your numbers last month, that’s fine, because today means it’s time to start with a clean slate and get started on the right foot, hitting the ground running, and achieving all you set out to do, and more!

But … will you?

In my many years of sales experience, I’ve seen it happen both ways. Here’s the story of how Bill and Joe, two very real salespeople I worked with over a period of years, whose names have been changed here to protect their identities, started out each month:

Joe’s New Month

Joe is a very successful – and happy – salesperson. He’s the one who first revealed to me the “dirty little secret” that cold calling is a waste of time and the only reason any company requires you to do it is because they’re either too cheap or too broke to spend money on marketing for lead-generation.

Joe would start out every month the same: Happily reviewing his numbers from the previous month, which were always well over quota, and setting new goals for himself. He was always annoyed that the company would raise his quota halfway through the year due to his steller performance, but he still blew out the numbers anyway since his own personal sales goal was always far more lofty.

What’s interesting about Joe is that he didn’t go for the company line of “write out your sales plan.” He always did the same things, consistently, and cold calling was never part of the strategy. Joe was a master at using self-marketing systems – the very same techniques I now teach to others – to get qualified prospects to call him.

Bill’s New Month

Like Joe, Bill always started each new month the same, but from a vastly different viewpoint: Bill was always disappointed about his previous month’s numbers, and always suffering from anxiety over his job security, not to mention how he’d continue to support a growing family.

Bill’s primary source of leads was from cold calling. He also tried to get referrals, but didn’t do so well because he didn’t sell enough to begin with to get a good flow of referrals coming in.

Bill’s solution was always the same: Make more cold calls!

Bill never heard that the definition of insanity is doing the same thing over and over and expecting different results.

Bill bought into the old-school sales myth that the way to improve on poor sales numbers is to increase activity. The problem is that increasing activities that aren’t working will never work! It’s the sales version of insanity!

The way to sales success, if you don’t already have it, isn’t to increase your activity… it’s to change your activity to something that works!

Nothing drives me crazy as much as hearing a sales manager chanting “increase your activity” over and over like some kind of cult leader. The message is like saying, if banging your head against the wall 20 times a day hurts, then do it 50 or 100 times a day and somehow it will get better.

Seriously – insanity.

Start May Right!

If you didn’t achieve your sales goals last month, then please, please, do not continue doing the same things expecting different results, and definitely do not increase activities that didn’t work for you!

Change your activity – this month, right now – and expect greatness!

And here’s how to do that, right now: Stop cold calling, and start using the effective Information Age techniques & strategies in my Never Cold Call Again system that will get hot, qualified prospects calling YOU, ready to buy right now!

Remember, you get the full course shipped direct to your door, and you have a full 30 days to evaluate it and begin using it for free. If you don’t like it for any reason, simply send it back within 30 days and you’ll never pay a dime. Do it right now:

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

Here’s to your success,
and to a huge sales month!

Frank Rumbauskas

I met a friend for breakfast the other day at a new coffee shop he suggested – I’d never been there myself.

But, the place left me very confused….

First off, I ordered my coffee, and asked for a large. The cashier told me they only have one size – even though there were three cups – small, medium, and large – on display!

I was doubly confused when we ordered our breakfast sandwiches on croissants. We were told that they hadn’t baked any croissants yet, and would have to make them fresh – at 7:45 am.

7:45 am is peak traffic hour for a coffee shop, and yet this one didn’t even have croissants baked by that time!

I was confused by all of this: Why would they have 3 cup sizes on display when they only offer one size? And why wouldn’t a coffee shop have croissants baked in time for their peak morning rush?

When the sandwiches finally arrived, over twenty minutes later, I wondered how they expected to stay in business? (And I realized why it wasn’t very busy in there.)

Salespeople confuse me too…

I’m frequently baffled at the things salespeople say and do, just as much as that coffee shop baffled me the other day.

Here’s an example: A couple of months ago I tried to buy something. The sales rep insisted on having a meeting, or at least a call, first.

I said no – I just want to buy. I’m ready. Send me the paperwork.

Unfortunately, that company requires all sales reps to hold a minimum number of appointments as part of their sales process – very confusing, if you ask me, when you have someone ready to buy right now.

Here’s another example: Imagine a doctor calling you on the phone and saying, “I’m a physician in the area and I’d like to set an appointment to determine if you have any illnesses I may be able to treat.”

Don’t laugh yet, even though this sounds ridiculous.

I’m telling you not to laugh because this is just as ridiculous as you look when you make cold calls.

Every time I get a cold call, I’m confused as to why that salesperson is calling me at random, because 99 times out of 100, I don’t need what they’re selling. And in the few cases when I do, I find someone to buy from either by asking around for referrals, or getting online and doing my own research.

So if you want to stop confusing your prospects, and start getting them to buy instead, think about each and every sales activity before you do it, and everything you say before you say it, and ask yourself, am I merely confusing prospects with this? Or am I making it easy for them to buy?

To your success,

Frank Rumbauskas

PS: The fastest way to stop wasting your time, and theirs, is to stop cold calling immediately. If you want to learn over a dozen techniques you can begin using – right now – to stop wasting time cold calling, my Never Cold Call Again system explains it all in detail. Get your copy shipped to your door today:

https://www.nevercoldcall.com/ordernow.php

I want to share a story with you that I heard recently – I have no idea if it’s true, but here goes anyway:

A man went into a restaurant and ordered lobster for dinner. When the lobster was brought out, one of his big claws was missing. When he asked the waiter why it was missing, the waiter explained that the lobster had lost it in a fight. The man exclaimed, “Bring me the winner! I want the winner!”

Are YOU the winner?

When I need to buy something, I always ask for the top sales rep in the office. Why? Because if someone is the top sales rep, it’s usually because they’re giving fantastic service to their customers, and getting endless referrals as a result.

And, on the other hand, the few times I didn’t demand to work with the top rep, and ended up with a poor-performing salesperson, the customer service and follow-up I received were just as poor, or even non-existent.

How Prospects Perceive You

First impressions are everything. That’s as true in sales as in every area of life, business and personal. The first impression you make on a person is the one they’ll always remember. Think about movie stars – you’ll usually typecast them as the role in which you first saw them. To me, Anthony LaPaglia will always be Frank Pesce. Michael Douglas will always be Gordon Gekko. Al Pacino will always be Michael Corleone.

The same is true with YOU – if a prospect’s initial perception of you is one of professionalism and excellence, that is how they’ll always perceive you. On the contrary, if the first impression is one of unprofessionalism, or lack of success, or of desperation, that’s how they’ll always view you, no matter how hard you work or how much you do for them down the road.

Don’t Be A Loser

When you cold call a prospect, the initial thoughts are, “Why is this person cold calling? Is he giving his customers such bad service that they won’t give referrals?”

Or, “Why is she out cold calling? Why isn’t her employer running a solid marketing campaign to generate leads? Will they still be in business in a year or two to support their product?”

Cold calling makes the worst possible impression. No matter what you may think of cold calling, prospects will think you are a loser – or that your company is not financially solvent.

If you want to make a first impression of a winner, the first step to doing so is to stop cold calling, for good. And the first step in doing that is to get your hands on my Never Cold Call Again system, that will show you, step-by-step, how to stop cold calling and start generating hot, qualified leads instead, with people who are ready to buy right now.

And remember, you get a full 30 days to evaluate the course and decide if you want to keep it and pay for it then, or simply send it back and you’ll never even be billed. Do it right now -

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

Here’s to your success!

Frank Rumbauskas

That sounds ridiculous, doesn’t it?

Well, I hate to break the news, but it’s true. We’ve all heard of the famous book “Think and Grow Rich” but what most people fail to realize is that day after day, they’re going out to “Sell More and Grow Poor.”

The problem lies with that one word – SELL.

What is selling? What does it really mean? Here are my definitions of both buying and selling:

Buying: The act of willingly acquiring for money something that you want or need. The buyer generally leaves the transaction feeling happy and satisfied.

Selling: Attempting to convince another that they want or need your product or service despite the fact that they may not. The purchaser typically leaves the transaction with a strong feeling of “buyer’s remorse.”

See the difference?

Very few salespeople understand how to get people to buy from them. Instead, they grind their wheels day after day, hearing objection after objection and “no” after “no,” not realizing that if they’d just start the sales process from a position where the customer buys from them, rather than trying to sell to people, they’d make a lot more sales – and do it with less time and less stress.

Most salespeople don’t understand this concept because of the training programs that many companies put them through. Most have a long list of “steps of a sale” anywhere from 3 or 4 steps, up to a whopping 20 in one case!

Some even require each step of a sale to take place. I worked for one of those companies a while back – I remember having hot prospects who were ready to buy from me, who would get angry and go buy from a competitor instead when I insisted on holding a face-to-face appointment, all because my company required it.

I’ve heard of another company where only so-called “self-generated” leads count toward quota – and by “self-generated” they meant cold calling.

Absurd!

A sale is a sale, regardless of where the lead comes from. Saying that a sale that wasn’t generated by cold calling somehow doesn’t count is utterly ridiculous, yet this is the nonsense that many salespeople are taught, and it’s the reason why so many are not as successful as they could – and should – be.

The problem with cold calling, in this example, is that it creates a selling situation right from the very start. The most successful salespeople (and companies, for that matter) are the ones who set up a buying situation from the start – and who don’t annoy and push people away with confrontational selling tactics.

So, if you want to know how to rapidly increase your sales, the answer is simple: Stop selling to people, and begin creating a context where people are buying from you instead. And the first place to begin is to stop cold calling – because I can’t think of anything that typifies “selling” more than cold calling!

To your success,

Frank Rumbauskas

PS: If you’re wondering how on earth you can stop cold calling and start getting people to buy from you instead, my Never Cold Call Again system explains it all in step-by-step detail. Get your copy shipped to your door today:

https://www.nevercoldcall.com/ordernow.php

Don’t worry – I haven’t lost my mind. (Yet.) Cold calling isn’t fun. You know it and I know it. So why did I say that?

Because I can remember countless times when I heard someone say, “Cold calling is fun!”

In fact, I even did it once. It’s true. Early on in my sales career, when I was going from job to job, failing by cold calling, and not understanding why it wasn’t working – after all, my managers all said it would work – I began deluding myself into believing that cold calling is fun, and that I love cold calling.

I figured that if cold calling works, like everyone told me it would, then the problem must be my attitude, so if I changed that attitude while I was cold calling, it would suddenly work.

It didn’t.

No matter how much I deluded myself into thinking that cold calling was fun, and no matter how many others might try to do the same, it still doesn’t work.

Of course I’d feel really great after those long days of cold calling. Sure, it was hard work, but I really felt like I’d accomplished something! All those hours of cold calling would certainly pay off down the road, right?

Wrong.

They didn’t.

Eventually, it causes practically all salespeople who do it day in and day out to enter the dreaded state known as “call reluctance,” a condition brought on by the endless rejection of cold calling. Contrary to popular belief, endless rejection doesn’t “toughen you up” – psychologists have shown that it actually beats you down, and causes a downward spiral.

I got to that point myself after those years of cold calling. It’s called a “rut.”

I’ve seen it happen to far too many salespeople. They listen to the rhetoric from sales managers and old-timers: All those time-worn cliches about “getting out into the trenches,” “dialing for dollars,” “beating the streets” … you’ve heard them all, I’m sure.

But thankfully, I got back up again and made it my singular goal to stop cold calling. And when I was finally able to stop cold calling forever, and eliminated all of that rejection and negativity from my life, my sales numbers increased dramatically.

Not only was I spending all of my productive selling time face-to-face with qualified prospects (instead of spending all day looking for someone to sell to), I was with prospects who wanted to buy! I didn’t have to “sell” them and go through endless objections. Which means that my closing rate went up as well, sending my sales numbers through the roof.

So if you want to join one of the top 1% of elite sales superstars, stop telling yourself that cold calling is fun, and instead, start using effective, Information Age strategies and techniques that will bring qualified prospects to you – prospects who are ready to buy right now.

And just what are those strategies and techniques?

The good news is that I spent years with top sales pros and in trial-and-error research, figuring it all out so you don’t have to. The answers are in my Never Cold Call Again system, and the best news is that I’ll ship it direct to you today, and you have a full 30 days to decide if you want to keep it and be billed for it then, or simply return it and never hear from me again.

It’s that simple, so get your copy right now -

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success!

Frank Rumbauskas

First of all, this is not an early April Fool’s joke! This is about a real article I just read online, that has me totally floored, and even more so because it came from a reputable business magazine.

The article started out by declaring that cold calling is becoming a “lost art” that must be brought back, and, worse, that salespeople who don’t cold call are lazy!

The first statement is just dumb. “Lost art”? Really? I don’t see people throwing away their computers & internet connections, and telephones, and having telegraph keys installed in their homes instead.

I don’t see people selling their cars and buying a horse & buggy instead.

Cold calling isn’t a lost art. It’s simply inefficient. Just like the horse & buggy when compared with an automobile, and a telephone when compared with a telegraph key.

Worse, it’s ineffective! At least the telegraph would get your message across, and the horse & buggy would get you from point A to point B. But that’s not necessarily so with cold calling.

It annoys people. It destroys your status as a business equal. It’s horribly inefficient, and nowadays, decision makers are becoming experts at avoiding cold calls! Gatekeepers are taught to refuse all of them, and now many businesspeople are setting up “cold call” voicemail boxes that are NEVER checked!

(Just in case you’re wondering why your cold calls aren’t being returned.)

In fact the University of North Carolina did a study, concluding that 80% of executives absolutely, positively will not buy from a cold call!

As to the second statement, that salespeople who don’t cold call are lazy, this is typical of an old-school dictator manager who never actually succeeded in sales.

All of the top sales pros I know and have worked with never cold call. They use efficient lead-generation strategies that bring prospects to them, and eventually they have so much referral business that they don’t have to prospect at all.

If a sales rep isn’t cold calling and isn’t making any sales, you probably have someone who isn’t necessarily lazy. What you have is a rep who was never taught anything effective. I know, because I was in that very position my first few years in sales.

I endured failure after failure cold calling, because that’s all I was told to do. It wasn’t until I figured out other methods of generating leads – efficient Information Age methods – that I became a top sales pro myself.

So if you want to become a top sales pro, one of the elite, then you need to forget about the idea of cold calling for leads and begin using modern, efficient, effective methods instead!

To your success,

Frank Rumbauskas

PS: You’re wondering how to stop cold calling, and start getting hot qualified prospects – who are ready to buy right now – calling you instead? The answer is on page…

https://www.nevercoldcall.com/ordernow.php

I borrowed that line from Think and Grow Rich. The original one says:

“When riches come, they come so quickly and in such great abundance that one  wonders where they have been hiding during all those lean years.”

There’s a reason I adapted it to sales, because it’s part of a true story…

For years I would have endless sales cycles of up and down, up and down. Good month, bad month.

What was most frustrating was that after those good months, and especially the  huge sales months, I’d get so frustrated at not being able to continue the trend. Why couldn’t I just sell that much every month?

This went on. And on. And on.

As it turns out, the key to beating this problem was to stop listening to sales  managers (BIG surprise!).

BUT – I figured this out completely by accident. Here’s how:

I had gotten to be good friends with Joe in my office, and we started working together on selling, even going to each other’s appointments in order to help each other close more sales. While this was more time consuming for each of us individually, what happened was that we both began closing more than double, so the return on that time investment was more than worth it.

After a while we had gotten into a rhythm with this. Our sales numbers both  increased and we were both earning more, and were both happier. (Autocorrect just tried to change that to “eating more” which would be true too – more commissions  means much better lunches every day!)

It took a while though for us to notice something even more astounding: The  ups-and-down of sales cycles were gone. We were not only selling WAY more, but were doing it a lot more consistently!

Why?

Very simply, it’s because we got into such a groove doing our own thing that we  began to ignore our sales manager and even started blowing off meetings now and then. Nothing was said about this because we were doing so well, and everyone  knows that top-performing salespeople can get away with practically anything.

The difference was that we stopped cramming the last week of every month trying to make quota. We also stopped slacking off the first week of each month like most salespeople do, since the pressure to immediately sell isn’t there.

Instead of being aware of what week of the month it was, or how many sales days  were left in the month (something the manager would open every meeting with), here’s what happened:

We woke up every day, and did the SAME THING every day.

That’s it. There was nothing else to solving the issue of sales ups-and-downs.

This naturally irritated our co-workers who were convinced that we must have been  getting leads handed to us by someone in the company, which was not the case at all.

The story doesn’t end here, though. There’s more:

By working together, Joe and I killed two birds with one stone:

First, we eliminated the problem of ups-and-downs, ruts-and-rolls, by abandoning  the issue of selling by the month and taking each day as it comes.

Second, we added an element not of “quality over quantity” but “quality AND  quantity.”

In becoming consistent with our sales numbers, we turned those numbers into  HUGE numbers by ONLY dealing with the very highest-quality leads. It’s not enough to merely be consistent. It’s about being consistent with the RIGHT people.

We did this by recognizing that by exponentially raising our closing rates, we freed up a lot of time that could be spent prospecting. But instead of blindly going out cold calling, we decided to make the very best use of that time. This meant only dealing with prospects who are ready to buy right now.

Lucky for Joe (and for me too) I had already been spending lots of time – meaning a  couple of years – working out via trial and error a very solid lead-generation plan.

I figured out what works, what doesn’t, and stuck with the most powerful methods. I  assembled them into a system, and began using that system. And it WORKS.

The result: “Sales came so quickly, in such great abundance, that one wonders where they were hiding during all those lean years!”

And now I can make that system available to you. I’ll even send it to you free for 30  days and you’ll have all that time to decide if you want to keep it, and pay for it then, or simply send it back and you’ll never hear from me again.

It’s easy-

Start Your Free Trial Now
https://www.nevercoldcall.com/ordernow.php

My system isn’t about cold calling, or any other antiquated, ineffective, time-wasting methods. It’s about getting RESULTS.

You’ve undoubtedly noticed that the very top sales pros in your office, or at any job you’ve had, don’t cold call. On the other hand, they won’t tell you what they ARE doing that’s working so well. They don’t want you to know because they don’t want inter-office competition.

The good news is that in addition to my years of trial and error, I also spent time in the field with top sales pros on my climb to becoming one myself. I know everything they do to generate endless, hot, qualified leads from people who are ready to buy right now.

Get your hands on those secrets right now-

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success!

Frank Rumbauskas

As I’ve mentioned before, I receive daily Google Alerts on my favorite topic, cold calling, and lately I’ve noticed a trend:

Most of the articles Google is picking up begin with “Cold Calling Scam” or “Cold Calling Scammers”!!!

Now let me ask you a question: Do YOU want your name and reputation associated with something that’s increasing associated with scams?

In the Never Cold Call Again book I mention that one particular dictionary defines cold calling as follows:

“The ethicially questionable practice of making unsolicited calls to people one doesn’t know in order to attract new business.”

Ethically questionable!

Before I go on, let me review some of the main reasons why cold calling has become the worst possible way to prospect for new sales:

- It destroys your status as a business equal
- It is completely random and has a very low success rate
- Cold calling limits production because it is too time consuming
- Cold calling makes timing work against you
- It is becoming illegal in many areas
- It makes prospects question your reputation; they wonder why you don’t have enough referrals and must cold call instead
- Most salespeople hate cold calling and would rather not do it

And now this whopper of all reasons not to cold call: Cold calling has become synonymous with SCAMMERS!

Your reputation is the one thing, along with your time, that you must guard zealously. That’s why so-called Reputation Management companies, that work to promote a good image of a company online and in the press, have become such a huge industry.

As a salesperson, YOU must zealously guard your own reputation. It’s a must if you want to win as many sales as possible, and more importantly, get as many referrals as possible.

But with cold calling now being associated with scam artists, it is the absolute last thing you want to do with your time!

When you stop cold calling and begin using more effective techniques and strategies to generate sales, your reputation is safe. And your sales numbers explode exponentially. And best of all, you don’t have to waste time and endure the drudgery of cold calling!

So stop cold calling – do it right now!

And here’s how to do that, right now: Start using the effective techniques & tactics in my Never Cold Call Again system that will get hot, qualified prospects calling YOU, ready to buy right now!

Remember, you get the full course shipped direct to your door, and you have a full 30 days to evaluate it and begin using it for free. If you don’t like it for any reason, simply send it back within 30 days and you’ll never pay a dime. Do it right now:

Start Your Free Trial Now:

https://www.nevercoldcall.com/ordernow.php

Thanks for reading, and here’s to your success!

Frank Rumbauskas