May 17, 2012

“It Can’t Be Done.”

“It can’t be done.”

People have said that about lots of things. Here are some great examples:

The 4-Minute Mile

The 4-minute mile, the act of running a one-mile run in less than 4 minutes, was thought to be impossible. Scores of athletes tried it and failed.

Then one day in 1954, Roger Bannister did it. Suddenly, so did plenty of other runners.

Once the “impossible” was done, the limitations that people set up in their own minds was gone, and suddenly anyone could do it.

Isn’t it strange how the mind works?

Invention of the Radio

When Guglielmo Marconi invented the radio, and announced to his “friends” that he had invented a method of sending messages through the air, without the aid of wires, those “friends” had him taken into custody and examined in a mental hospital.

They were sure he’d gone mad.

Why?

Simply because the idea of radio was “impossible” to them.

Cold Calling

Last week I wrote you an email about how my own “friends” accused me of lying when I told them that I was generating such amazing high sales numbers without
cold calling.

To them it was “impossible” to make sales without cold calling. The company I worked for didn’t even count a sale toward quota unless it came from cold calling… as if the sale weren’t real and the customer paid with Monopoly money!

Henry Ford

Henry Ford began his automotive career as a simple machinist, working alongside other machinists, many of whom were smarter and had more intellect than Ford.

Yet he managed to make hundreds of millions of dollars and become the richest man in the world, in his day, because he didn’t believe it was “impossible” to do so.

His fellow machinists remained machinists for life, because of the word “impossible” in their minds.

Sales Success

After I stopped cold calling and discovered more and better ways of getting leads, I quickly rose to new heights of achievement and eventually became a best-selling author when I revealed my methods to others.

My co-workers, like Ford’s co-workers, never rose to great heights of sales success and in fact are still struggling to make ends meet, cold calling day after day, still convinced that my success is all about “luck” or “chance.”

All because they think that what I did was “impossible.”

They’re too close minded to understand the simple truth that anyone can do it!

In fact, over 50,000 salespeople and small business owners all over the world have gotten their hands on my Never Cold Call Again system, in one of the many editions available since I started selling it nearly nine years ago, and they know that it’s not “impossible” to achieve huge sales success without cold calling.

I’m willing to bet they’d tell you it’s easy.

So do this right now: If you don’t have the Never Cold Call Again system, ask yourself why not? Is it because you’re letting self-limiting thoughts of what’s ”impossible” hold you back?

To make it really easy for you, I’m going to ship the complete system direct to your door. All you pay is the shipping, which isn’t much at all. And you have a full 30 days to try it out.

If you love it (almost everyone does), keep it and we’ll bill you $97 in 30 days. If you don’t want it for any reason at all, send it back and we’ll cancel your order and you’ll never hear from me again.

It’s that simple -

Start Your Free Trial Now:
https://www.nevercoldcall.com/ordernow.php

To your success,

Frank Rumbauskas

You’re Trying To TAKE and It’s NOT Working!

Yesterday, I heard the world’s 2nd worst sales pitch: “Can help me out and buy this?”

Of course I didn’t want to “help him out” – there was nothing in it for me!

(The world’s worst sales pitch is, “Want to buy this? I’m trying to get rid of it.”)

Saying “can you help me out” is just about guaranteed to fail. People buy because there’s something in it for THEM. That’s why the old list of “features and benefits” has BENEFITS listed – benefits for the buyer, not for the seller.

Now for the really bad news: YOU have been doing just this – saying “can you help me out and buy this,” without even knowing it!

If I’ve said it once, I’ve said it a thousand times: What you say isn’t as important ashow you say it.

And guess what – when you cold call, you’re saying all the wrong things, no matter what the words happen to be!

At least half of communication is non-verbal. That means the words you say only account for half of the real message you’re communicating to prospects. Your other, non-verbal communication consists of obvious things like your body language and voice tone, but there’s another biggie that most people don’t consider: The contextin which you deliver your message.

Regardless of the words you use in a cold call, the fact that you’re cold calling in the first place sub-communicates the idea of, “I really need to make a sale,” which is roughly equivalent to, “Want to help me out and buy this?”

In other words, when you make a cold call, what you’re really communicating is that you’re there to TAKE something from them.

The successful salesperson doesn’t TAKE anything. The successful salesperson GIVES VALUE FIRST, before even thinking about trying to “get” anything from the prospect. And in the real world, if you give value first, there is no “taking” at all. The prospect willingly buys from you because they see that there’s something in it for them.

Let me say that again: The ONLY reason people buy is because there’s something in it for them. That’s where the acronym “WIIFM” came from – it stands for “What’s in It For Me?”

Cold calling removes the WIIFM from the equation and sends a message that you’re there for YOUR benefit, not theirs. They won’t see value, they won’t trust you, and they won’t buy.

No one will ever buy to help you out. They’ll only buy because they see a gain in buying from you. So always strive to give value first. And remember that no matter how much value you can offer a prospect, if your approach is via a typical cold call, the context of your delivery will kill your chances every time.

So stop cold calling, start giving value first, and watch the sales start rolling in!

To your success,

Frank Rumbauskas

PS: If you’re scratching your head as to how on earth you can give value first and get people to buy from you without cold calling, my Never Cold Call Again system explains it all in detail. Get your copy shipped to your door today:

https://www.nevercoldcall.com/ordernow.php

Facebook Advertising Secrets Revealed

Announcing Facebook Power Ads 3.0:

PowerFaceBookAds.com

Enjoy!

Google AdWords bans squeeze pages!

As I’ve talked about a lot, I’ve been testing non-stop the past few months to optimize my opt-in pages for maximum performance, and I’ve achieved insane opt-in rates as a result.

That was all well and good until yesterday afternoon, when I logged into my AdWords account for a routine health check. I found that my quality scores were significantly down across the board. In plain English, this meant that I was suddenly paying substantially more money for dramatically lower ad positions, and far less traffic overall.

[Read more...]

Strong Earthquake Hits SoCal

We had a 5.8 earthquake here today, but I missed it because it struck while I was in the car driving to my office, and while a 5.8 is strong and scary, it’s not enough to be noticeable while in a moving vehicle.

While this is my first SoCal earthquake, I experienced a 5.8 in the middle of the night while living in Hawaii – an even more seismically active region than California – so it’s not my first ever.

In any case, all is well here … no damage anywhere, phone and internet are all up and working, and it’s business as usual today!

Google improves placement tool

Google AdWords now includes the ability to choose placements for content/CPM ads right in each individual ad group.

So, from now on, you no longer need to create separate placement-targeted campaigns, which is tedious for anyone with a fairly large AdWords account like I have. Instead, you can now simply control placement-targeting within existing keyword-targeted campaigns. [Read more...]

Maximizing AdWords Quality Score

I’ve just posted a new video explaining exactly what the mysterious AdWords Quality Score is, how to maximize it for maximum return on AdWords, and how to recover from the infamous “Google Slap” or, better yet, avoid it altogether! [Read more...]

1 Million Leads with AdWords!

Google AdWords

I have received this certificate certifying that I have generated over One Million Leads with Google AdWords!

[Read more...]

AdWords Inside Secrets is Live!

My new site and product, AdWords Inside Secrets, are live!

I’ve revised and re-released the product due to popular demand.

Visit www.AdWordsInsideSecrets.com to learn more and to download the first ten chapters of the AdWords Inside Secrets e-book, and to subscribe to my AdWords Tips newsletter.

 

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